DESN205

Project 3 – Synergy

PROJECT 3: SYNERGY
DUE: THURSDAY 9 OCT
ASSESSMENT WEIGHTING: 40%

PROJECT OUTLINE

TIMETABLE: 8 Sept – 9 Oct (5 Weeks)

DIGITAL DESIGN ISSUES: Composition/Compositing | Light/Shadow/Colour/Grain | Detail
DIGITAL DESIGN CHALLENGE: Virtual Integration
PRECEDENTS: Greg Lynn | Henry Moore | Theo Jansen
SOFTWARE: Photoshop | 3dsmax | Premiere
TECHNIQUES: 3D Box Modelling | Photography | Post-production Compositing
OUTPUTS: 3DSMax file and a maximum of 2500 frame linear animation of appropriate format
PREMISE: By introducing a virtual 3D form into a real world space, the boundaries between these real and imagined dimensions starts to blur – developing a more interesting form/space conversation. The designer is now able to manipulate this interactivity between the existing space and re-invent the desired context for the 3D model.

PROCEDURE

PowerPoint

1. Research Henry Moore, Greg Lynn or Theo Jansen. (click here to go to references…)
2. Identify what their primary design ideas are and note them down in PowerPoint.
3. Pick one project that you think best illustrates or identifies with these ideas, and note why in PowerPoint.
4. Elaborate on how you will use and extend these ideas and processes seen in these two projects using your model and your chosen environments. Consider scale, perspective, aesthetic, narrative, interaction and the inter-relevance between the 2D and 3D.

3DSMax/ Audacity

5. Create a maximum of 2500 frame animation to work within @ 25 frames/ sec at 720 by 576px resolution.
6. Make a 100 second soundscape in audacity to load into 3dsmax that will inform the pace and ambience throughout the project.
7. Develop your scene: build a model (foreground) and take photographs (background). Study the lighting conditions.

Photoshop | EditStudio

8. Render out of Max as a .tga sequence and fine-tune aesthetics through batch processes in Photoshop.
9. Input into a compositing program & combine the model, the background, and the soundscape you have made. Fine-tune video & audio if necessary.
10. Output a Quicktime format movie and hand in appropriate files to R drive as covered in class.

ASSESSMENT CRITERIA

• Creativity and clarity in the articulation of appropriate design intentions
• Formal and poetic quality of your design vocabulary
• Extent of effective transformation from concept to final design
• Ability to utilize computing technology to create and manipulate 3D form and space
• Quality of craft in the composed presentation and 3D computer models

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