DMDN371

Creativity as the centre of design ideation has been considered by a lot of different authors, designers and even managers. Important for a designer is to understand the value and organization of creativity. In this course we will experience creativity through designing. By applying models by Wallace (1926), de Bono (1985) and the composition model.My personal assignment to all of you is to create awareness of your own creative process. Knowledge and awareness on this matter will help you sharpen your design skills and hopefully in the end accelerate as a designer

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In Phase One, the students will explore and discuss different aspects of Theory Constructs

such as:

How is theory constructed?

How is research constructed?

How is design constructed?

How are these interrelated?

A crucial part of design is creativity. One could say creativity is the fuel for design.  Even though the common concept is that theory, research and creativity do not blend well in this phase, creativity will be demystified by discussing the following:

What is creativity?

How does creativity relate to theory and design?

How to create awareness on creativity

 

 

Find here the assignment: http://www.mediazone.co.nz/371/assignment-1.pdf 

Find here the sheets of lecture 1: http://www.mediazone.co.nz/371/371-lecture01.pdf

Find here the sheets of lecture 2:   http://www.mediazone.co.nz/371/371-lecture02.pdf

Find here the creative writing model as a download

 

Theorizing and theory-building have generally been seen as the business of academics in ivory towers, yet all individuals make choices and decisions based on assumptions or theories about the world. In addition to which it should be acknowledged that we live in a designed world. We are surrounded by design. As designers our awareness of this from designing things extends to how a design  ‘fits’ in the world, in a context, in the usage, in the expectations of the user, and also, within a set of values.  In sum, designers need theory.  It organizes design as well as the initial ideas. Theory will provide patterns that ‘otherwise’ might have been overlooked. It is not a guarantee of the design quality, but it will help designers discover pitfalls and uncover issues and concerns unnoted without such patterns and organization.

 

The purpose of this course is for each student to understand the value and application of theory within design. The course will focus upon what the principles of theory are, how they are related to design, why design needs theory, how theory can be applied to design, how theory grows out of design and finally, how to initiate design projects framed within theoretical context. This will illustrate the consequences of well-conducted design research. The ultimate purpose of LIVE Theory is to generate a substantial knowledge base, both general and specialized for particular design disciplines, through which high quality designs may be produced.

 

 

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