Cinematics

Course Info

“The cinema is not an art which films life: the cinema is something between art and life. Unlike painting and literature, the cinema both gives to life and takes from it, and I try to render this concept in my films. Literature and painting both exist as art from the very start; the cinema doesn’t.”
Jean-Luc Godard

How have narrative cinematic techniques influenced the world around us? From video games to commercials, from music videos to viral marketing, cinematic techniques have become increasingly important in how corporations, brands and designers communicate with audiences. Audiences are shifting from static viewing relationships to a mobile content any/everywhere model. Cinematics is the hybridization of cinematic and telecommunications technologies.

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