In 1959 American sociologist C. Wright Mills wrote The Sociological Imagination, and I think it is still (50 years later!) one of the most eloquent declarations of the value of understanding social and cultural life.

“The sociological imagination enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals. It enables him to take into account how individuals, in the welter of their daily experience, often become falsely conscious of their social positions. Within that welter, the framework of modern society is sought, and within that framework the psychologies of a variety of men and women are formulated. By such means the personal uneasiness of individuals is focused upon explicit troubles and the indifference of publics is transformed into involvement with public issues.”

You can read the first chapter here, and find the book in the library.

What is culture?

What is your culture?

What do you like about it, or want to preserve?

What do you dislike about it, or want to change?


“Culture, or civilization . . . is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society.”

- Edward Tylor (1871)

“Culture embraces all the manifestations of social behaviour of a community , the reactions of the individual as affected by the habits of the group in which he lives, and the product of human activities as determined by these habits.”

- Franz Boas (1930)

“Culture means the whole complex of traditional behavior which has been developed by the human race and is successively learned by each generation. A culture is less precise. It can mean the forms of traditional behaviour which are characteristic of a given society, or a group of societies, or of a certain race, or of a certain area, or of a certain period of time.”

- Margaret Mead (1937)

“Culture is the integral whole consisting of implements and consumers’ goods, of constitutional charters for the various social groupings, of human ideas and crafts, beliefs and customs. Whether we consider a very simple or primitive culture or an extremely complex and developed one, we are confronted by a vast apparatus, partly material, partly human, and partly spiritual, by which man is able to cope with the concrete, specific problems that face him.”

- Bronislaw Malinowski (1944)

“Culture, then, consists of standards for deciding what is, standards for deciding what can be, standards of deciding how one feels about it, standards for deciding what to do about it, and standards for deciding how to go about doing it.”

- Ward H. Goodenough (1963)

“Culture is an historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men communicate, perpetuate, and develop their knowledge about and attitudes toward life.”

- Clifford Geertz (1973)

“Culture is neither natural or artificial. It stems from neither genetics nor rational thought, for it is made up of rules of conduct, which were not invented and whose function is generally not understood by the people who obey them. Some of these rules are residues of traditions acquired in the different types of social structure through which . . . each human group has passed. Other rules have been consciously accepted or modified for the sake of specific goals. Yet there is no doubt that, between the instincts inherited from our genotype and the rules inspired by reason, the mass of unconscious rules remains more important and more effective; because reason itself . . . is a product rather than a cause of cultural evolution.”

- Claude Levi-Strauss (1983)

“Culture lends significance to human experience by selecting from and organizing it. It refers broadly to the forms throughout which people make sense of their lives . . . It does not inhabit a set-aside domain, as does . . . politics or economics. From the pirouettes of classical ballet to the most brute of brute facts, all human conduct is culturally mediated. Culture encompasses the everyday and the esoteric, the mundane and the elevated, the ridiculous and the sublime. Neither high nor low, culture is all-pervasive.”

- Renato Rosaldo (1989)

Great to meet everyone this week.

Just a quick note to say that the first postcard has arrived, and it’s pretty impressive!

Looks like NZ Post is open to some unconventional stuff coming through so let’s see what you’ve got! Prizes will be awarded in lecture on Tuesday the 16th, so you’ve still got a week to get yours in…

And while we’re on the topic of postcards, PostSecret is a pretty cool project. The blog gets updated once a week and there are a bunch of books and videos too.

(PS. If you still haven’t registered for this paper, or are wait-listed, please don’t forget to see admin right away.)

This is the website for Design Anthropology – the best place to find class-related announcements, project details and other related resources.

This is the first time this paper has been offered in the School of Design and we’re very excited!

We’ll post introductions to our lectures and tutorials here so that you have an idea of what each week will bring.

We’ll also post things of more general interest to the blog, and if you have anything you’d like to share here please just send us an email and we’ll post it for you.

Anne’s office hours are Mondays 2:00-3:30pm, or by appointment, and she’d love to meet with you, get to know you better and help you in any way she can. (Plus, she has tea and biscuits in her office and likes to share!) You can find her in VS 305C.

Again, welcome to class and if there’s anything you need or want please just let Anne or Jerad know.

Cheers!